Campaigns
& content

Great campaigns change the way people act, by changing the way they feel.

Our strategists and creatives find a story only you can tell, and bring it to life with emotion and drama. Delivering a campaign that not only looks beautiful, but performs beautifully.To move from big idea to big launch quickly, we work as an extension of your team. Collaborating with your key stakeholders, as well as media and performance marketing partners.

Our approach

>> STRATEGY

Start with strategy

Our extensive experience in B2B and B2C marketing means we know how to drive decision-making – both rational and emotive. We use behavioural insights, market data and business research to figure out what people want and how to give it to them.

ACTIVITIES MAY INCLUDE:

Campaign strategy

Audience research and segmentation
Persona development
Value proposition and journey mapping
Competitor mapping
Building campaign strategic framework

Campaign planning

Content audit
Channel and communications planning
Storytelling
Key message framework

Campaign optimisation

Results analysis
Funnel analysis
Optimising work streams

>> DESIGN

Inspire with creative

Our diverse team of specialists develop campaigns that capture the hearts and minds of your audience. Guided by our insight-led strategy, we speak to their unique needs and motivations.

ACTIVITIES MAY INCLUDE:

Concept

Concept development
Manifesto creation
Narrative framework
Art direction
Wireframes

Creative development

Copywriting
Design
Digital design
Illustration and photography
Film-making and animation

Production and delivery

Event design
Video and motion
Campaign assets
Print and publications
Sales tools

>> TECHNOLOGY

Amplify with technology

Digital is more than a channel. Whether you want to get under the skin of your campaign to find insights and opportunities, or bring your brand to life in new and innovative ways, we can make it happen.

ACTIVITIES MAY INCLUDE:

Audience and sector insights

Quantitative analysis
Qualitative analysis
Real-time campaign data
Analytics reporting

Digital channels

Campaign microsite
Large format digital display
Digital banners
Email templates
Social assets

Campaign testing

A/B testing
Analytics
Reporting

Recent work

Designing a user-first website for enfinium

enfinium

View case study

Creating the story of energy

S&P Global Commodity Insights

View case study

Fighting for zero on the home front with Verto

Verto homes

View case study

Bringing a stand-out experience to a saturated market

UWE - More Than a Degree

View case study

Bringing government and industry together to combat digital exclusion

Future.Now

View case study

Six get under the skin of every topic and challenge, creating highly effective and impressive assets. The team are collaborative at every stage and continuously challenge themselves to give you the best. Couldn’t ask for more.

Sneha Lad, Product Marketing Manager - S&P Global Platts