In pursuit of #balanceforbetter

As we mark International Women’s Day on 8th March 2019, the words of Gloria Steinem can make us all pause for thought:


“The story of women’s struggle for equality belongs to no single feminist, nor to any one organisation, but to the collective efforts of all who care about human rights.”

With this in mind, we should reflect on our efforts as a business and as individuals. We must take care not to think we’ve got it covered just because we can point to simple statistics on the composition of our agency, which suggest a broadly healthy gender balance. There is always more we can do.

70% of graphic design students are women, but only 11% of creative directors. Not quite so balanced, then?

The thing is, our industry is a service industry. Our output appears everywhere, so we can’t expect our creative solutions to work for different audiences if the teams developing them ‘behind the scenes’ aren’t made up of an equally diverse group of people.

For us, #BalanceForBetter is not about positive discrimination, nor about reaching a simplistic 50:50 goal. What we want is to have a diverse team so that we are able to ask better questions. Write better briefs. Create better work. 

All this for a better world.