We often hear organisations asking themselves (and us) big questions about their people strategy: How do we foster a more creative, inclusive, and innovative environment? How do we transform our culture to become more digitally enabled? How do we connect the diverse roles and regions in our business? How do we empower our employees to live and breathe our values?
It’s not just these changes that are affecting the future of work. Employee expectations have rapidly shifted, too. Engagement is now crucial for helping ease the changing work environment. Increasing trust in both the business and its leadership plays a huge role in overall business performance. We wholeheartedly believe in building your EVP starting with your people but we also, always, have an eye on the bigger work trends pictures.
Future of work trends
According to a recent Gartner future of work report, there are four key areas organisations should be focusing on when it comes to their employees:
Defining your employee value proposition
So why is an EVP so valuable in answering these big questions? Because it gives your people a clear cultural ‘north star’ to buy into. Your EVP is as important as your customer proposition, It’s a single phrase or sentence that articulates your business offering and it must work hard for both new and existing employees.
When defining your EVP, it also needs to resonate with the business’s overall strategy and goals. It’s a blueprint for your values and behaviours, as well as HR policies. In this age of constant change, an EVP helps people feel connected to their work and excited about what’s to come. Because they’ll feel confident that when change comes, they are an important part of it.
We can help
Creating a great employee experience and a thriving internal culture can help you attract top-tier candidates, communicate more effectively to your audiences, and build a more resilient business.
The importance of transforming cultures and empowering your people is something I could chat about all day long! If you’d like a no-obligation chat about how we can help define and improve your employee experience then drop me a line at firstname.lastname@example.org