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The future is here: approaching AI business transformation

Artificial intelligence was once confined to fiction. Today, it’s at our fingertips. It’s time to consider what AI can do for businesses.

Emma Bass, our Digital Director, attended the AI Transformation Forum breakfast club, part of Bristol Technology Festival. It was a chance for tech leaders across industries to discuss how harnessing AI can help business transformations. Here are Emma’s six key learnings:

1. AI isn’t a tickbox exercise 

AI is a powerful technology that has the potential to revolutionise the way we live and work. It will continue to develop and change – that means we can’t remain static.

Our strategies need to take this into account and ensure we can embrace innovative ways to use the technology as it develops.   

2. Make AI a companion not a necessity

The question shouldn’t be “where are all the places we can start using AI?” but “what are the biggest challenges to our business, and can AI help us solve them?”. 

It’s important to use AI to solve real world problems rather than just for the sake of it. Think about the most common problems facing your business and whether AI could play a role in solving them. Of course, this should be balanced against any ethical considerations.   

3. Implementing AI requires agility

As with every business, your priorities are likely to shift from time to time. Look at using agile ways of working to bring in your AI strategies.

Agile methods allow for continuous feedback and improvement. They can ensure you have a clear project vision, pull in members from cross-functional teams and champion collaboration.

4. Bring your board into your AI approach

Encouraging open conversations about the benefits and risks of new technology is important. It can help you develop the best AI strategy for your goals and be clear on the resources required. 

This is new technology, so trial and error need to be both understood and approved.   

5. Communication is key 

Think about different audiences. Consider who they are, what their level of understanding is and any concerns they may have about AI. 

Be honest about risks, open about exciting possibilities, and allow space for interaction.   

6. Soft skills are increasingly important

AI is good at automated tasks that are repetitive and data-driven. It’s not so good at tasks that need empathy, creativity and social intelligence. 

Getting your organisation to focus on these human skills and offering appropriate training will set your colleagues up for success in an ever-shifting workplace. 

Times are changing. Understanding artificial intelligence and knowing where to use it will keep your business ahead of the curve.


If you found Emma’s key takeaways helpful, let’s have a chat. Get in touch.


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