BP

Know your carbon footprint

BP

Know your carbon footprint

BP had a vision: to inspire the public and attendees of the One Young World event to reduce their carbon emissions.

Our ‘Know your carbon footprint’ campaign successfully created an experience that not only enabled people to discover their annual carbon emissions, but gave them a fun way to think about reducing it – and to share their pledge with the world.

BP had a vision: to inspire the public and attendees of the One Young World event to reduce their carbon emissions.

Our ‘Know your carbon footprint’ campaign successfully created an experience that not only enabled people to discover their annual carbon emissions, but gave them a fun way to think about reducing it – and to share their pledge with the world.

Calculating carbon

Our carbon calculator tool gave people a super simple way to find out their annual carbon emissions across four key areas along with the area of greatest impact.

Making a pledge

With carbon footprint info to hand, attendees were invited to pledge to reduce their carbon. Our mural, created with eco-friendly paint, gave them an eye-catching way to capture their promise.

At the event

A customised event app made calculating carbon emissions and sharing the pledge simple at One Young World. We engaged with and footprinted 420 delegates at the One Young World event, which was about one quarter of all delegates.

The public version of the website has received 22,139 visits to date.

At home

We didn’t want to limit carbon reduction pledges to event attendees. For everyone else, we created an illustrated image that could be populated with a pledge to spread the word.

After the event

Email communications created a seamless, friendly experience by supplying participants with their pledge photo and carbon footprint results.

More conversation

The on-stand experience generated many positive interactions, conversations and moments focused on reducing carbon emissions and BP’s work.

Skills we used
  • Planning and UX research
  • UI Design and development
  • Brand strategy
  • Design and photography
  • Mural design
  • Video production
“Six nailed it. Their creative execution was pitch perfect for our audience. And the tool they created for us was absolutely on brief.”