bp Target Neutral wanted to engage delegates at the annual One Young World conference with positive conversations. But the audience was sceptical and the fleeting nature of the conference meant there was limited time to inspire action.
How to get all eyes on bp
This audience is used to operating in a digital space. The way to capture their interest was to create a seamless transition between the offline event and the online experience.
Utilising all the tools in our arsenal
To build that seamless transition, we made use of almost every skillset at Six. UX, design, strategy and even hand-painted typography (in carbon absorbing paint) came together to produce the event stand and bespoke lifestyle carbon calculator. The built in photo functionality provided an engaging focus and backdrop for attendees to use in their pledge posts.
The satisfaction of seeing everything come together – and take off
The stand and the new carbon calculator sites were a hit, sparking hundreds of positive conversations and pledges to reduce carbon footprints. These were then shared far beyond the physical limits of the One Young World conference.
Six nailed it. Their creative execution was pitch perfect for our audience. And the tool they created for us was absolutely on brief.