BP

The energy transition

BP

The energy transition

We’ve been working hard to solve the carbon challenge with BP for over 20 years.

For 2 decades, we’ve helped BP promote their sustainability agenda, inside and out. Supporting this transition isn’t just vital to their business – together we’re creating a brighter future for the planet.

We’ve been working hard to solve the carbon challenge with BP for over 20 years.

For 2 decades, we’ve helped BP promote their sustainability agenda, inside and out. Supporting this transition isn’t just vital to their business – together we’re creating a brighter future for the planet.

Trusted partner

Today, we’re a trusted brand partner to business units across BP. From proposition to delivery, our joined-up approach aligns everything to the master brand vision.

BP Culture

Understanding the culture of BP has been critical to our work’s impact. Getting to know employees personally, we’ve tapped into a shared purpose that unites their global workforce. 

Complex challenges

From helping embed disruptive new teams to communicating their brand’s place in a changing world, we support BP’s leadership on a variety of complex organisational challenges.

Strategic. Creative. Digital.

We’ve supported BP on projects of all shapes and sizes – flexing our approach to suit. From day one, this nimble mindset has been a vital part of our relationship.

A major rebrand

In 1999 BP went through a major rebrand, addressing climate challenges head-on. In partnership with PwC, we delivered the first group-wide communication programme following the launch of their new brand.

Global engagement
109 countries
23 languages
Helping shape the business

Attracting top talent is key to any business. In 2007, to help BP find the best, we worked alongside their senior leadership team to create a strategy for talent spotting and development.

Improved customer experience

To increase BP Retail’s performance, we developed a new value proposition for senior leaders. The campaign forged closer ties across the team and resulted in a much-improved customer experience.

Making a difference

As BP transitions to renewables, carbon offsetting is an integral part of their customer experience. To date, our carbon calculators have resulted in 1000s of tonnes of CO2 being offset.

Creating an innovation culture

In 2019 Future IST created a culture of innovation while staying true to BPs roots. Our business transformation programme has enabled IST (Integrated Supply and Trading) to establish their place in a changing world.

Keen to help the cause?

Know Your Carbon Footprint is free to use and funds many worthy offsetting schemes worldwide. You can offset your own carbon emissions quickly and easily…

Offset my carbon

Skills we used
  • Planning and research
  • Brand strategy
  • Brand vision
  • Design and photography
  • Tone of voice
  • Video production