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Engineering a connected culture



Connecting a global workforce

IMI are an engineering organisation that puts innovation and purpose at the core of their strategy. They believe in 'Breakthrough engineering for a better world' and have a strong reputation of engineering excellence. This makes them experts at solving key industry problems. But as they continue to grow and adapt to their customer's future needs, they needed help to strengthen their internal culture. 


Getting under the skin of a brand

We started with a 360° audit to uncover truths and perceptions about the existing IMI brand. The insight showed there was a disconnect between brands, teams, ways of working and the brand's vision. We also looked at macro future of work and talent attraction trends, competitor mapping, interviews and IMI's employee engagement survey results. This helped us make strategic recommendations for a new internal communications plan which would make people feel listened to, informed, connected and excited about the future. 

A series of words describing culture at IMI


Defining the IMI way

By using a clear, consistent and engaging narrative we helped bring together employees across the globe under IMI's Better World ambition. Our communications plan was used to create a simple internal comms voice to engage groups across the business. We developed punchy messages and striking assets to help empower people to share content and connect across roles and departments. We also created the IMI conference opening video which told their purpose and brand values story.  

A mobile mockup of social assets


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