Lloyds Banking Group

By their side for over 25 years

By their side for over 25 years

As Lloyds Banking Group’s long-standing creative partner, we’ve paved the way for many unforgettable milestones.

Three complete rebrands. FinTech-crushing innovation. Smarter employee engagement. Today, we are a strategic partner to all the group’s key brands – Lloyds Bank, Halifax, Bank of Scotland, Scottish Widows, Lex Autolease and Black Horse.

As Lloyds Banking Group’s long-standing creative partner, we’ve paved the way for many unforgettable milestones.

Three complete rebrands. FinTech-crushing innovation. Smarter employee engagement. Today, we are a strategic partner to all the group’s key brands – Lloyds Bank, Halifax, Bank of Scotland, Scottish Widows, Lex Autolease and Black Horse.

Humble beginnings

Every relationship has to start somewhere. Ours began with an appeal to new starters, much like ourselves.

Proud outcomes

When Lloyds Bank split from TSB, we played a significant role in revitalising their image. New bank, new brand.

Our relationship in numbers
22 business units
7 distinct brands
3 rebranding cycles
A strategic partner

As Lloyds Bank have evolved, so have we. Today, we’re a strategic partner trusted to lead, inform and solve complex business challenges.

Knowing is everything

As the number of FinTech startups has risen, so has the pressure on larger banks. In this fast-paced digital age, we host regular meetups with the marketing and digital teams at Lloyds Bank to share insight and knowledge. This collaborative partnership helps us deliver creative solutions that not only look good, but are also grounded in data, UX and strategic brand thinking. 

Olympic year

In 2012 we sprinted to get Lloyds Bank’s  Olympic sponsorship campaign over the line. How did it perform? Well, the style guide is permanently on show in the Olympic Hall of Fame. We’d call that a win.

Transforming Lloyds digitally

Delivering real social change is central to the Lloyds Bank brand. Supporting this purpose, we created an innovative training platform to help millions of people get the digital skills to move on. 

Skills we used
  • Planning and research
  • Brand strategy
  • Brand vision
  • Design and photography
  • Tone of voice
  • Video production