The University of the West of England had a new identity. But they couldn’t decide how to activate it in a way that would stand out in a fiercely competitive sector and dramatise their ability to provide hands-on experience to students.
Thanks to our research, we knew employability was the one key metric by which students measured prospective universities. It’s not enough just to get a degree – they also want to prepare for the world of work. UWE’s strong ties to industry in the South West and vocational background gave them a unique advantage in this field.
We based our undergraduate recruitment proposition around one idea: More than a degree – a 360º experience. The aim was to show how UWE helped students build their own personal story, guiding them to a more confident and prepared version of themselves ready for the outside world. It was a step change in the way UWE talked to prospective students.
Alongside a large photoshoot, we created a recognisable and ownable visual style using angled lines that could flex to fit almost any need. We worked collaboratively with UWE’s in-house creative department to roll out the prospectus, producing templates as well as final assets where needed so the team could use them in the future.
And it worked – despite a downward trend in undergraduate application numbers across the sector, UWE saw a 4.76% increase.