UWE

More than a degree

UWE

More than a degree

UWE asked us to redefine university life for the next generation.

Our three-year campaign ‘More than a degree. A 360° experience.’ did just that. Delivering a league-table-leading 15% lift in undergraduate applications compared to the competition.

UWE asked us to redefine university life for the next generation.

Our three-year campaign ‘More than a degree. A 360° experience.’ did just that. Delivering a league-table-leading 15% lift in undergraduate applications compared to the competition.

Socially connected

University research happens online, so our digital and social content spoke to undergraduates where it mattered most. 

Out of home

A regionally targeted OOH campaign made UWE unmissable in key catchment areas. 

The other 359°

Diversity was the central narrative of our campaign. Culture, sports, business connections, support networks, career opportunities. We did everything possible to shift the focus from just a degree to a whole way of life.

Undergraduate film

Our favourite moment from the campaign? Treating our clients to the full cinema experience as we unveiled the undergraduate film… complete with buckets of popcorn (naturally!)

24%
increase

Prospectus requests increased dramatically due to the campaign, which was greatly received. In addition the adjoining Postgraduate campaign, ‘Now is Possible’, scooped a Silver Heist Award for ‘Best Postgraduate Student recruitment Initiative’.

Skills we used
  • Research and strategy
  • Campaign concept
  • Design
  • Photography
  • Copywriting
  • Film
Six months after the launch of the campaign, staff began using the 360° concept to ensure events and initiatives delivered a well-rounded experience.