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Brand & Culture

Brand strategy. Employee Value Proposition. Visual identity. Employee experience. End-to-end delivery.

Advocacy starts with a strong brand and culture. That’s why we begin every project with a deep dive into your business. Surfacing insight to inform a great brand strategy. One that connects your business with your customers and employees. Creating a culture to make change happen.

Our strategists, storytellers and designers figure out what makes you different. Then deliver a brand that shows the rest of the world who you are. Creating a fully connected experience, our HR and technology experts create innovative employee experiences across every corner of your business.

Strategies for the real world

Behaviour change starts with a strategy and ends with a meaningful connection to your audience. We get from A to B by understanding your customers and employees as real people. With hopes, fears, options and distractions. And we apply the same ethos to bring stakeholders on the journey.

Activities may include:
  • Diagnostic to define challenge and ROI
  • Stakeholder interviews and workshops
  • Audience mapping and personas
  • Content and marketing review
  • Brand purpose, proposition and positioning
  • Brand strategy
  • People strategy
  • Launch and engagement plan

Creating brand equity

Strategy done. Now it’s time to tell your story. We bring a little magic to your narrative. Hitting the right notes to inspire and inform your audience. All supported by creating micro experiences and training to both customers and employees, building brand equity at every level and touchpoint.

Activities may include:
  • Manifesto development
  • Value proposition
  • EVP, values and behaviours
  • Brand identity
  • Testing
  • Brand guidelines
  • Component library
  • Campaigns and change programmes

Experiences that connect

We create experiences that change the way people think, feel and act. Whether you’re prioritising scale, sustainability, digitisation or a root-and-branch transformation, we’ll help you get there faster. With experiences that engage real people, meaningfully. Taking you beyond behaviour change and into brand advocacy.

Activities may include:
  • Website and digital experiences
  • Brand films
  • Learning and development platforms
  • Intranet
  • Leadership programmes and events
  • AI business performance measurement

What our clients say

I wholeheartedly recommend working with Six. Their approach from start to finish has been outstanding and exceeded my expectations of what we could achieve as a company.
Matt Davies - HR Director, People Strategy Target Financial Services


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