Brand & Culture
Brand strategy. Employee Value Proposition. Visual identity. Employee experience. End-to-end delivery.
Advocacy starts with a strong brand and culture. That’s why we begin every project with a deep dive into your business. Surfacing insight to inform a great brand strategy. One that connects your business with your customers and employees. Creating a culture to make change happen.
Our strategists, storytellers and designers figure out what makes you different. Then deliver a brand that shows the rest of the world who you are. Creating a fully connected experience, our HR and technology experts create innovative employee experiences across every corner of your business.
Strategies for the real world
Behaviour change starts with a strategy and ends with a meaningful connection to your audience. We get from A to B by understanding your customers and employees as real people. With hopes, fears, options and distractions. And we apply the same ethos to bring stakeholders on the journey.
- Diagnostic to define challenge and ROI
- Stakeholder interviews and workshops
- Audience mapping and personas
- Content and marketing review
- Brand purpose, proposition and positioning
- Brand strategy
- People strategy
- Launch and engagement plan
Creating brand equity
Strategy done. Now it’s time to tell your story. We bring a little magic to your narrative. Hitting the right notes to inspire and inform your audience. All supported by creating micro experiences and training to both customers and employees, building brand equity at every level and touchpoint.
- Manifesto development
- Value proposition
- EVP, values and behaviours
- Brand identity
- Testing
- Brand guidelines
- Component library
- Campaigns and change programmes
Experiences that connect
We create experiences that change the way people think, feel and act. Whether you’re prioritising scale, sustainability, digitisation or a root-and-branch transformation, we’ll help you get there faster. With experiences that engage real people, meaningfully. Taking you beyond behaviour change and into brand advocacy.
- Website and digital experiences
- Brand films
- Learning and development platforms
- Intranet
- Leadership programmes and events
- AI business performance measurement
What our clients say
Our work
Redefining an established fintech brand
Willis Owen
Fighting for zero on the home front with Verto
Verto homes
Balancing external branding with internal needs to empower employees
CFM
A behaviour change programme on a global scale
Castrol: MindSetGo
Our work
Redefining an established fintech brand
Willis Owen
Fighting for zero on the home front with Verto
Verto homes
Balancing external branding with internal needs to empower employees
CFM
A behaviour change programme on a global scale
Castrol: MindSetGo
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