Schwartz

Product of the year launch

Schwartz

Product of the year launch

To launch their vibrant new street food range, Schwartz asked us to bring the energy and colour of this effervescent sub-culture to the online world.

After immersing ourselves in the street food scene (fish tacos, anyone?) we served up a digital fiesta with extra chilli, helping Schwartz on their way to ‘Product of The Year’.

To launch their vibrant new street food range, Schwartz asked us to bring the energy and colour of this effervescent sub-culture to the online world.

After immersing ourselves in the street food scene (fish tacos, anyone?) we served up a digital fiesta with extra chilli, helping Schwartz on their way to ‘Product of The Year’.

The insight

Millennials are hooked on street food. The lack of rules, the clash of cultures, the vibrant colours – it’s what instagram was made for.

The food truck generation

To capture the market, we had to recognise this culinary revolution isn’t just about food. It’s about freedom.

No.1
Product of the year
Ways of working

Schwartz’s ambitions were Michelin Star. But they recognised their website templates were a little more bread and butter. To transform these basic ingredients into a quality finished project, we worked in tandem with Schwartz’s digital team to push every boundary of their site.

Skills we used
  • Creative strategy
  • Design and photography
  • Experience architecture
  • Development consultation
  • Animation
“The team at Six were fantastic to work with. Their proactive approach pushed the boundaries of what was possible.”